Before you can even get started in any business, you need to figure out who your ideal customer is. But how do you do that?
Sometimes it can feel like you’re looking for a needle in a haystack when you are trying to locate people that love your products.
So if that’s the case, let’s use that analogy and play a little game.
Let’s say you ARE trying to find a needle in a haystack. How would you go about it? The first thing that comes to my mind is that a needle is shiny, unlike hay, so if I use my eyes to find the shiny needle it shouldn’t be too hard. But what if it’s a dull, gray, hazy day when the sun is hiding? Then this approach won’t do me any good.
But, if I use a magnet and run it across the haystack, that’s sure to pull out the needle! No need to rely on eyesight.
Selling online is a lot like this. You need a way for your customers to magnetically find you. This means you are going to show them what it is they want, and they will then come to you. And remember, statistics have proven that someone needs to see your item at least 7 times before they feel confident to click and look further.
The number 1 way to speed up this process? Solidify who your customer is. In doing so you will have a clear objective of how to setup your product photoshoots, display your products, make packaging design decisions, and so much more! It’s your Ideal Customer Avatar (ICA) and always the first step in building a solid business foundation.
I hope you spend some time thinking about this. Let me know what you come up with!